How can we assist parents with Autistic children during the stage they need it most: diagnosis?
We created SeeSpectrum, an Amazon Fire Kids’ add-on that uses eye-tracking technology
to detect Autism Spectrum Disorder in children users. Autistic children focus more on
non-social images, such as geometric shapes and inanimate objects,rather than social
images of human faces. So, when a child plays on the tablet, SeeSpectrum uses the front
camera to track the amount of time the child focuses on non-social images in the videos, games
and books provided with the“Freetime” service. Since there’s many activities to play with on the
tablet, SeeSpectrum can collect enough observations to determine not only if the child has Autism,
but also exactly where the childlies on the Autism Spectrum.
Art Director: Vrasidas Golemis | Art Director: Andrea Erali | Copywriter: Ryan Sparrow