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Unisom knows if you don’t get enough sleep it’s hard to avoid the fog

Unisom, an exciting product in the growing Sleep Aid category, needed fresh creative to convey their solution to those suffering with sleeplessness. We worked with Unisom to get into the mind of the sleepless consumer. And what we found, was fog.


TV Spot


Digital Spots

The Meeting

The Coffee

The Night


The Fog : Our Animated Character


Client: Unisom | Agency: Pure Growth NY
ECD: Chris Clarke | CD: Ashlee Clarke | Senior AD: Matt Fetter | AD: Vrasidas Golemis