Aaptiv launches first TV ad in bid to dominate crowded fitness market
Aaptiv was launched in 2016 by Ethan Agarwal. It has raised has more than $50 million from venture capital firms and companies including the Amazon Alexa Fund, Disney, and Bose. Each workout (covering activities like running, strength-training, yoga, indoor cycling and meditation) is created by one of Aaptiv's 20 certified trainers. Around 40 new classes are added every week.
Their first TV commercial is designed to help the viewers understand who they are, what they do, and how they are different, introducing and pioneering the audio-fitness category.